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Point of Sale Displays for Luxury Brands

Point of Sale Displays for Luxury Brands

February 25, 2018


“Ordinary brands communicate in order to sell products to consumers. Luxury brands communicate in order to keep the dream alive in the minds of consumers.”- Adriaan Brits Retail point of sale displays have the main purpose of attracting attention, to sell merchandise and ultimately to build a brand! So why are retail point of sale […]


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How to Ensure Your Seasonal Point of Sale Displays Continue to Engage Customers Cost Effectively

How to Ensure Your Seasonal Point of Sale Displays Continue to Engage Customers Cost Effectively

February 13, 2018


“Even your most loyal customers always have a choice about where to take their business.” ― Marilyn Suttle Keep your customers interested, engaged and happy throughout the year. Engage your customers by creating an interactive shopping experience with your point of sale displays. In an increasingly competitive market, with in-store experiences becoming more and more […]


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Retailtainment, Instore Experience and POS

Retailtainment, Instore Experience and POS

January 19, 2018


Retailtainment is pretty much as the name suggests: entertainment in retail. But what does the term actually mean? How can the retail environment be classed as entertaining? George Ritzer is the first person to discuss the concept of ‘entertainment retailing’ in his book Enchanting a Disenchanted World: Continuity and Change in the Cathedrals of Consumption. […]


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